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Amazon is no longer just a marketplace: it is one of the world’s largest product search engines.

When a user enters Amazon, they are usually not browsing by chance. They are comparing, weighing options, checking prices, reading reviews and moving toward a purchase decision.

Amazon Ads and Amazon DSP

Strategies designed for brands, manufacturers, eCommerce businesses and advertisers that want to gain visibility, promote products and activate advertising campaigns inside and outside Amazon, leveraging both marketplace purchase intent and Amazon’s exclusive audiences.

At morgan media we work on Amazon Ads and Amazon DSP campaigns from a strategic perspective: product, audience, segmentation, investment, formats, measurement and continuous optimization. It is not about launching ads for the sake of it, but about appearing in the right spaces, in front of the right users and with a structure ready to generate results.

Turn Amazon into a growth channel
Amazon Ads and Amazon DSP

It is perfect for your business if

Amazon Ads and Amazon DSP

You sell products on Amazon and want to improve their visibility against the competition.

You want to promote specific products, specific categories or time-limited campaigns within the marketplace.

You want to reach new audiences inside and outside Amazon with advanced programmatic campaigns.

“It is not just about advertising products. It is about appearing when the user is already comparing, deciding or about to buy.”

Word of morgan media

We take your brand where the user is already ready to buy

Amazon concentrates a very important part of the decision process: search, comparison, trust and purchase. That is why advertising within this environment cannot be approached like just another campaign.

A good Amazon Ads or Amazon DSP strategy should take into account which products are worth boosting, which audiences present more opportunity, which formats fit each goal and how to optimize investment to improve visibility, traffic and sales.

For those who want to sell more within the marketplace.

  • Optimization of Amazon Ads campaigns
  • Product promotion within the marketplace
  • Allows campaigns for Sponsored Products, Sponsored Brands and video
  • Includes campaigns by specific products, specific categories or audiences with Sponsored Display / Display Ads
  • Offers target audience segmentation and geographic segmentation
  • Allows management of up to 30 ads under a CPC model
  • Requires access to the Amazon Seller

For those who want to reach new audiences inside and outside Amazon.

  • Optimization of campaigns through Amazon DSP
  • Access to the Amazon DSP inventory
  • Campaigns available for advertisers who sell on Amazon and for brands that do not sell on Amazon
  • Uses Amazon’s exclusive audiences to reach new customers
  • Improves relevance, sales and results with a single view across different devices and formats
  • Allows target audience segmentation, geographic segmentation and management of up to 15 ads under a CPC model
  • May require access to Seller Central, Analytics and the website’s CMS / FTP
Advanced Amazon Ads
Amazon DSP Programmatic Advertising

No month-to-month commitment and optimized campaigns to compete on Amazon

What do our Amazon Ads and Amazon DSP plans include?

Monthly reports with campaign tracking.

We run one-off or monthly campaigns depending on the business goal.

Campaign setup according to goal, product, audience or category.

Continuous optimization of campaigns, segments, ads and performance.

All our TECHNOLOGY at your service.

A TEAM of professionals at your disposal that blends technology and brains to offer you a quality service and solid guidance.

Access to your client area where your logins will always be visible, along with reports, contracts, invoices and other information related to the morgan universe.

No long-term commitment, as always.

It is not only necessary to sell on amazon, but to compete intelligently

In Amazon, competition never sleeps. Each product competes for visibility, clicks, trust and conversion.

That is why a well-configured campaign can make the difference between appearing at the right moment or being buried among hundreds of results. The key is to combine segmentation, data, bids, creatives, catalog analysis and constant optimization.

It is not only necessary to sell on amazon, but to [span_subrayadoSVG]compete[/span_subrayadoSVG] intelligently
It is not only necessary to sell on amazon, but to [span_subrayadoSVG]compete[/span_subrayadoSVG] intelligently

Book a strategic meeting with one of our consultants!

This call is a first touchpoint so we can understand the current situation of your business.

Then, once the context is clear, we will research the online market, the competition and the real opportunities so we can send you a digital strategy tailored to your needs.

#webreatheonline

Request a quote for the service that best fits you

Advanced Amazon Ads
Amazon DSP Programmatic Advertising
Campaign optimization
Campaign model CPC CPC
Marketplace product promotion According to strategy
Access to Amazon DSP inventory
Target audience segmentation
Geographic segmentation
Maximum number of ads 30 15
Sponsored Products
Sponsored Brands and Video Subject to availability
Sponsored Display / Display Ads
Product campaigns
Category campaigns
Audience campaigns
For advertisers who do not sell on Amazon
Activation requirements Access to Amazon Seller Access to Seller Central, Analytics and CMS / FTP Web
Monthly reports
No commitment
Minimum monthly investment from 300€ /month from 300€ /month

“We work so that your brand becomes THE BRAND, leaving a mark on society.”

Cristian Vallina
Paid Media Specialist

Do you want Real Results?

Our consultants will help you choose the online strategy that best fits your needs, goals and budget.


Frequently asked questions

Amazon Ads is more focused on promoting products within the Amazon marketplace through formats such as Sponsored Products, Sponsored Brands, video or Display Ads. Amazon DSP allows programmatic advertising with Amazon audiences and inventory, reaching users both inside and outside Amazon, even if the advertiser does not sell products on the marketplace.

For Advanced Amazon Ads, yes. You need access to Amazon Seller and products that can be promoted within the marketplace. For Amazon DSP, it is not always necessary to sell on Amazon, since it can also be used to leverage Amazon audiences and advertising inventory.

We can work with Sponsored Products, Sponsored Brands, video and product, category-specific or audience campaigns through Sponsored Display / Display Ads. The structure depends on the goal: sell more of a specific product, improve category visibility, reinforce branding, launch a promotion or compete on strategic searches.

With Amazon DSP we can run audience-based programmatic campaigns, geographic segmentation, across different devices and ad formats. It is a good option for brands that want to gain awareness, generate consideration, increase qualified traffic or impact users at different moments of the decision process.

Advanced Amazon Ads includes up to 30 ads. Amazon DSP Programmatic Advertising includes up to 15 ads. In both cases, the final setup is defined according to goals, budget, products, audiences and the recommended strategy.

For Advanced Amazon Ads we need access to Amazon Seller. For Amazon DSP Programmatic Advertising we may need access to Seller Central, Analytics and the website’s CMS/FTP, depending on the type of campaign, the measurement required and the conversion journey we are going to work on.

We measure clicks, spend, performance by campaign, performance by product, audiences, placements, sales, traffic and other relevant indicators depending on the type of campaign. In addition, we send monthly reports so you know what is happening, what has been optimized and which steps we recommend to improve results.