Programmatic advertising is the leading method for buying and selling digital advertising space.
So trust us when we say that this strategy is essential to drive your business forward.
Programmatic Advertising - RTB
Before we dive into it, let’s answer the question you probably asked yourself when you arrived: “What is programmatic advertising?”.
Programmatic advertising allows you to buy specific ad placements through real-time digital bidding to reach specific audiences. In other words, it lets you show your ad at the moment of greatest impact and to the people who really matter to you.
At morgan media, we focus on connecting your business with the most qualified audiences, offering you a wide range of ad options tailored to your business goals. Our objective is to boost your results and achieve a greater return on investment.
#instantmatch
Perfect for your business if
Your goal is to gain visibility and increase brand awareness.
You want to achieve a big impact in a short period of time.
You already invest in search campaigns and Social Ads and want to appear in new spaces.
You want to make your brand and product known while conveying credibility to the user.
You want to reach users with advertising who have previously interacted with your business.
“Audience targeting + Real-time bidding = Guaranteed success”
You have morgan media's word
No long-term commitment, month by month, with guaranteed results
Make a match in real time
Digitalization has transformed the way users perceive advertising, so it is important to adapt to the new advertising formats available on the market.
At morgan media, we create the perfect “match” between your business and the ideal audiences, combining the power of segmentation with real-time bidding to not only maximize the reach of your ads, but also guarantee impactful results.
Show your business to a target audience in more than 30 countries through digital audio and video media (Atresplayer, Amazon Prime, Twitch, Netflix, Spotify…).
Influence users’ purchasing decisions with ads strategically placed in bus shelters and stations, train and subway stations, shopping centers, airports, outdoor locations and other points of interest.
Improve your website’s trust and visibility with ads that integrate directly into the site’s own content blocks.
Promote your brand and product with banners or native ads placed in digital newspapers and news media (El País, ABC, Diario AS, El Mundo, La Vanguardia, La Razón…).
Get to know the buyer like never before
We have DSP seats on platforms such as Adform, Ad Explora (SiteScout), Xandr (AppNexus), Amazon and Yahoo, from which we buy real-time advertising inventory. Thanks to these DSP seats, we can gain detailed valuable information about the average buyer (what they saw, what they bought, what they added to the cart but did not buy...) so we can target our campaigns specifically at those buyers and optimize both the advertising strategy and the investment.
Book a strategic meeting with one of our consultants!
This call is a first touchpoint so we can understand the current situation of your business.
Then, once the context is clear, we will research the online market, the competition and the real opportunities so we can send you a digital strategy tailored to your needs.
#webreatheonline
Media where we have a presence
What do our Programmatic Advertising services include?
All our TECHNOLOGY at your service.
An EXPERT TEAM at your disposal that combines technology with brains to offer you a quality service and sound advice.
Monthly reports with campaign tracking, traffic, conversions achieved and more.
Contracts with biometric signature, validated by the Spanish Royal Mint.
Access to your client area, where your credentials are always visible, along with reports, contracts, invoices and other information related to the morgan universe.
No long-term commitment, as always.
Discover our Programmatic Advertising service!
Programmatic advertising (RTB): Display, newspapers and online media |
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|---|---|
| Creation and optimization of programmatic buying and RTB campaigns focused on Display, Native Ads, digital media and newspapers, apps, videos and retargeting | |
| Impression targeting according to investment | |
| Semantic targeting | |
| Lookalike audience targeting and audience cloning | |
| Hyperlocal geographic targeting | |
| Algorithmic optimization and machine learning (with the possibility of limiting frequency to 1 user) | |
| Campaigns optimized for CPM, CPC, CPA, CPI and CPV | |
| Devices: desktop, mobile and tablet | |
| Monthly period reports | |
| No long-term commitment | |
| Minimum monthly price | from €500 |
| Contract |
“morgan media is a professional team that, without ceasing to be one, takes on the role of family when you need it.”
Sara del Río
Graphic designer
Do you want Real Results?
Our consultants will help you choose the online strategy that best fits your needs, goals and budget.
Frequently asked questions
Our remarketing and RTB systems use AI to identify behavior patterns and personalize messages according to each user’s real context.
The result: more conversions, lower cost per impact and recovery of up to 40% of latent opportunities.